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Governing Objective


We aim to grow as an international, vertically integrated cement producer, combining an entrepreneurial spirit and operational excellence with respect for people, society and the environment.


To achieve this objective, we focus on four strategic priorities:

Geographical diversification

We expand our business through acquisitions and greenfield developments in attractive new markets, to diversify our earnings base and mitigate reliance on a few markets.

Vertical integration

We extend our business into other product areas in the cement value chain, serving our customers better and accessing new profit opportunities.

Continuous competitive improvement

We implement new efficiencies throughout our business to reduce costs and compete more effectively.

Focus on human capital and corporate social responsibility

We care for our employees, support their professional development and continuously improve our good relationships with all internal and external stakeholders, always aiming for mutual respect and understanding.